The Joes x Amazon Relay

I like to describe Amazon Relay as Uber for truck drivers. If you own a single cab or 15 of them you can tap into Amazon Relay’s dashboard and carry loads around your schedule. It’s an interesting concept that fits seamlessly into the lives of those who use it for their business. We were tasked with creating a series of content (films and stills) about the various businesses that have benefited from Amazon Relay. This one took us to Seminole Florida where we got to hang with Joe and Joe Russo, the father/son owners of Pinnacle Transport.

Credits - Creative Director, Producer