Gamechangers x UGG for Men

It’s not easy convincing men to love a brand most commonly associated with sorority girls and pumpkin spiced lattes. It would have been a lot harder had we not had Tom Brady as the face of the brand. We leveraged Tom’s organic love of the brand to win over skeptical men and turn UGG into one of top comfort footwear brands for dudes.

Credits - Creative Strategist