Derwin James x Jonas Never x ROKiT

ROKiT was an upstart cellular hardware business that made a name for themselves with two professional jersey sponsorships (Los Angeles Chargers and Houston Rockets) before they had every released a telephone. We were tasked with supporting the launch and leveraging the sponsorship. We recommended a relationship with a then-rookie Derwin James and because we didn’t have product to show we had to get creative with how we showcased the brand. We enlisted legendary muralist Jonas Never to create a mural of Derwin on the very same wall Lebron James graces upon his signing with the Lakers and created a short film.

Credits - Creative Director

Awards - 2019 Telly Award: Branded Documentary, 2019 Telly Award: Branded Content Sports