Mariah Carey is Christmas x Amazon Music

I don’t often get starstruck… but Mariah Carey is… well, Mariah Carey. Amazon Music and Mariah Carey’s team approached us with the goal of commemorating her legendary Christmas song on its 25th anniversary. But they also had a bigger goal in mind. The song had never reached #1 on the Billboard Top 100 chart. Could we tell a story so compelling that it pushed a song to #1 25 years after it was recorded? Filmed on location in New York and Los Angeles over the course of six crazy days, Mariah Carey is Christmas racked up over 3 million views in the first week and more importantly helped Mariah finally reach #1 with All I Want for Christmas is You. An absolute bop.

Credits - Creative Director