Faces of FRC x Fox Restaurant Concepts

I was the Creative Director on the Fox Restaurant Concepts account for a few years. In that time we launched new restaurants, saw a concept acquired by the Cheesecake Factory, won countless culinary awards, did a million pieces of content… but my favorite project was one that highlighted the talented individuals that made Fox Restaurant Concepts such an incredible place to work. Faces of FRC was a hiring campaign with a twist. The goal was to excite and inspire culinary and hospitality talent in locations that FRC was moving into by showing the real lives of employees at work and away from it.

Credits - Creative Director, Producer