Casamigos Tequila

Casamigos came to M&C Saatchi with an interesting challenge. They had maybe the biggest headstart in the history of advertising - two attractive gentlemen you may have heard of, an incredible product, strong branding, and some beautifully shot content. But they were missing an emotional hook. We provided a tagline, brand mantra, video, and 360 rollout that positioned Casamigos as aspirational yet approachable. A product as comfortably ordered at bottle service as it is sipped on your back porch. I’m not saying our work led to the brand’s billion dollar acquisition by Diageo, but I’m not not saying that either.

Credits - Creative Strategist